You need a website. Your friend told you. The little voice in the back of your head told you. Maybe even your wife told you. So why don’t you have one yet? Let me guess…
- Your customers don’t get the internet?
- You don’t want more business?
- You think it’s complicated?
- You’ve never needed one before and you’ve been in business for a while now.
- I already have a Facebook page.
- A website is expensive.
Your customers don’t get the internet?
You’d be surprised at how many of your customers are online.
Wrong, wrong, wrong, wrong. Increasingly, and for the past 6 – 10 years every age group is increasing its use of the internet. From Youtube, to Blogs, to Facebook and other social media, people get it. Increasingly people are using the internet for fun, business and profit. I almost feel silly saying that because this has been happening for over 10 years now. But more and more people are using it worldwide now than ever before.
People are online, they’re, researching, sharing, talking, they are buying. Read The Zero Moment of Truth if you don’t believe me; it is a free download and quick read.
You don’t want more business?
You must be swimming in money if you don’t want more customers.
This is about the only valid excuse you can give me to not have a website; I don’t want more business. I hear this all the time, I’m comfortable where I am. I can’t handle more business. I still consider it an excuse because if this were true, you’d be retired. More often than not, this “reason” is just an excuse that is covering up a deeper rooted fear of technology, the unknown, or fear of failure. If you are in business, you’re in it to make money and more of it is pretty much every business owner’s goal. Stop deceiving yourself.
You think it’s complicated?
Too complicated? Baloney. I’ve shown people over 70 years old a couple of things about their website and next thing I know, they’re up and running. They are making changes, publishing information, changing product prices, selling, blogging. Trust me if I a group of ladies over their 60th birthday can get WordPress, so can you. It’s not hard, don’t make excuses.
You’ve never needed one before and you’ve been in business for a while now.
Just because you’ve gotten by for the past 5 to 30 years, doesn’t mean you didn’t miss thousands, or even millions of dollars. Not being online is not an option. Some people will still do business with someone that is not online, but that group is growing smaller and smaller everyday. Eventually a competitor will take business that could have been yours away from you, simply because they have a website and you don’t. Don’t rest on your laurels.
I already have a Facebook page.
But what about Social Media? Maybe you were mislead to think that having a Facebook page or a Tumblr account, or a Twitter account was enough. Wrong again. Those are simply channels that bring people to your website. They are aids, extra ways of communication and engagement, but ultimately people will come to do business with you from your website, at the very least, they’ll look you up to find out more information about your product, your return policies, your warranties, you.
A website is expensive.
A website can be expensive, but it doesn’t have to be. The reality is that NOT having a website is one of the most expensive propositions today. The cost of a domain is about $10. The cost of hosting ranges from $60 to $120/year. Sometimes more if your website is visited by tens of thousands of people each day. Email marketing is less than $20/month. For $150-$300/year, you can run a terrific website with email marketing and start capitalizing on the abundance of customers online. And you can do it all yourself.
The reality. No BS, No excuses.
A website is empowering. It gives you the ability to publish your message, to get it out to the world and to become a leader in your industry. You can share information about your industry or products, making you an expert in the field. You can even sell your products online directly! You know this, you’ve seen other companies use websites to make you trust them. You buy from websites you see on TV, magazine ads, social media or even at the store.
So why haven’t you gotten a website yet? I dare you to come up with a new excuse I haven’t heard yet. Better yet, I dare you to just get it done, whether you do it yourself, or hire a top notch professional for thousands of dollars, or use my free website service, get it done.
